About Us

The Consumer Council (the Council) is committed to empowering consumers to protect themselves, especially the growing population of senior citizens.

To complement the Government’s efforts in promoting the “silver economy”, the Council launched the “Smart Seniors” Consumer eHub in 2026. This dedicated website aims to provide reliable, easy-to-understand and up-to-date consumer information for senior consumers, their family members and carers, in a one-stop manner, to assist them in making smart and informed consumption choices, thereby improving quality of life, and to encourage the market toward becoming more elderly-friendly.

⭐ Key Features

One-stop Information Hub: Consolidate various types of consumer information relevant to seniors for easy access.
Elder-friendly Design: Simple and easy-to-read layout with an intuitive interface tailored for seniors.
Aligning with Pace: Content is regularly updated to reflect market changes and the evolving needs of seniors.

Through the “Smart Seniors” Consumer eHub, we hope to empower every senior citizen to become a smart consumer.

⭐ Partner Organisations (in no particular order)

Government Departments Units and Related Organisations

Anti-Deception Coordination Centre, Hong Kong Police Force	Hong Kong Monetary Authority
Antiquities and Monuments Office, Development Bureau	Hong Kong Museum of Art, Leisure and Cultural Services Department
Art Promotion Office, Leisure and Cultural Services Department	Hong Kong Park Management Office, Leisure and Cultural Services Department
Digital Policy Office	Intangible Cultural Heritage Office, Leisure and Cultural Services Department
Flagstaff House Museum of Tea Ware, Leisure and Cultural Services Department	Kowloon Park Management Office, Leisure and Cultural Services Department
HKMC Annuity	Senior Police Call and Community Engagement Section, Hong Kong Police Force
Hong Kong Customs and Excise Department	The Hong Kong Mortgage Corporation Limited
Hong Kong Heritage Museum, Leisure and Cultural Services Department	Hong Kong Museum of History
Department of Health

Public/ Advisory/ Statutory Bodies

Hong Kong Housing Society	Investor and Financial Education Council
Hong Kong Quality Assurance Agency	Office of the Privacy Commissioner for Personal Data
Hong Kong Science & Technology Parks Corporation	The Hong Kong Council of Social Service
Insurance Authority	The Hong Kong Productivity Council

Non-profit Organisations

CHAT (Centre for Heritage Arts & Textile)	Hong Kong Tuberculosis, Chest and Heart Diseases Association
Chi Lin Nunnery	Jao Tsung-I Academy
Green Hub	Kadoorie Farm and Botanic Garden
Hong Kong Family Welfare Society	Our Hong Kong Foundation
Hong Kong Sinfonietta Limited	Po Leung Kuk
Hong Kong St. John Ambulance Brigade	Tai Kwun

Universities

CUHK Jockey Club Institute of Ageing	Lingnan Institute of Further Education
Law and Technology Centre, Faculty of Law, The University of Hong Kong	Research Centre for Gerontology and Family Studies, The Hong Kong Polytechnic University
The Chinese University of Hong Kong Art Museum	The University of Hong Kong Sau Po Centre on Ageing
HKU Sleep Lab The Sleep Research Clinic and Laboratory	University Museum and Art Gallery, The University of Hong Kong
College of Professional and Continuing Education, The Hong Kong Polytechnic University

Public Utilities & Transport

CLP Power Hong Kong

☎️Contact Us

Thank you for visiting the “Smart Seniors” Consumer eHub. If you have any comments or inquiries, please contact us by email: [email protected]. In submitting this email, you agree that the information supplied and personal data (if any) may be used for the purpose(s) of (a) processing your comments and enquiries; (b) improving the content of “Smart Seniors” Consumer eHub; and/or (c) other related purposes. For more information on the Council’s commitment to protecting your privacy, please refer to the Council’s privacy policy.